Monetization via Sell White Label

AKA: Re-licensing

Payments of a company for removing your brand from the OSS product and re-selling it under their own brand (maybe with additional features / plugins). The open-source software is monetized by selling a license to re-license the OSS - often generating one-time income with options to generate recurring revenue.


Variants & Options:



Characteristics Value Note
Effort to set-up Weeks Requires creation of legal documents
Effort to maintain Low Depends on the popularity and size of target group
Cost to set-up Medium Will require a lawyer to setup the license and contracts
Cost to maintain Low Will cause costs for legal or tax related stuff (but should be covered by income)
One-time Income High Depends on OSS popularity
Recurring Income High Depends on OSS popularity
Income Predictability Medium Might degrade if similar projects become more attractive
Full income Threshold 50-  
Recipient C  
Additional Work Low Usage verification and contract negotiation
Visibility Low Constant marketing necessary
Necessity to pay Medium Only you can allow re-license but users can use the licensed OSS
Entry Threshold Medium Requires contracts
Countervalue White Label  
Scalability Medium Scales with the number of companies
Effort for marketing Medium Depends on OSS popularity
Competitors None At least not for your brand
Software types Special Best for stand-alone systems with third-party users (e.g., blogs, LMS, etc.)