Monetization via Paid Merchandise

AKA: Accessorizing

Payments for merchandise, swag, apparel, mugs, stickers, books, NFTs, or other content created by the maintainers. Often one-time payments without many recurring options.


Variants & Options:



Characteristics Value Note
Effort to set-up Days Logo-design can be outsourced. Creating a book is a lot of work
Effort to maintain Low Updating merchandise is almost no work, updating books is more work
Cost to set-up Low Low cost from Logo design, etc.
Cost to maintain None  
One-time Income Low Merch and books are relatively cheap
Recurring Income Low Book updates might have an recurring effect
Income Predictability Low Constant reminders to merch might be necessary. Merch producers might bring new customers
Full income Threshold 500+ buyers per month;
Recipient C  
Additional Work None Maybe if logo or content is updated
Visibility Medium Easy to oversee. Merch listings & wearers might increase reach
Necessity to pay Low Might increase with the “prestige” of the software
Entry Threshold Low Credit card is sufficient
Countervalue 1xWork Creation and update of book is time-consuming
Scalability Medium Scales with the number of users (who want the merch)
Effort for marketing Medium Customers might find merch & books via platform / google
Competitors None Logo or designs are probably copyrighted/trademarked by one maintainer or collective
Software types Big SW Better for big, complex and widely-used software

NOTE: Potentially, “unofficial” books can also be issued by non-maintainers (i.e., just expert), which could increase the competition. However, if the logo etc. is a registered trademark, merchandise from competitors might not be a problem.